The results thus far lead us to target a city-wide swath that crosses west to east, from Franklintown to Moravia, and south to north, from North Avenue to Northern Parkway. The city tree canopy gradient traverses from very little in the urban core to highly canopied in the outer edges. Our target area bisects the two and presents an area with available planting sites, a large number of single family homes, and a great need for trees.
Baltimore residents’ attitudes towards trees, brought out in the focus groups are leading the development of the marketing message. Not surprisingly; the negative comments were things we all have heard in the past; trees are messy, their roots damage pipes, hard to maintain, and hide criminals. On the positive side the focus groups showed that city residents do believe that trees add to the quality of life and that “neighborhoods with trees are associated with family homes, that the people care about their community and take pride” to quote one participant.