Home / Blogs / 50 Stories: Farm Sustainability Goes Retail
June 17, 2021
June brings a lot of good things: cookouts, sunny weather, pool parties, ice cream. It also happens to be National Dairy Month, and the Alliance for the Chesapeake Bay is celebrating just how far dairy farmers have come, and where they might be headed next, in the effort to improve the health of
Since 2018, the Alliance has partnered with the Maryland & Virginia Milk Producers Cooperative Association, operating under the umbrella of the Turkey Hill Clean Water Partnership, with the goal of creating a dairy product supply chain that prioritizes and supports environmentally responsible practices on farms.
This month we added the crucial final link to the supply chain: a retail grocer. The Giant Food grocery chain has joined the effort with its own initiative, the Giant Clean Water Partnership — joining us in
our effort to advance on-farm conservation, transparency, and animal welfare for up to 400 MDVA member farms throughout Pennsylvania, Maryland, and Virginia. Giant will lend its voice and widespread retail presence (nearly 160 stores in the Bay watershed states) to this important
sustainable dairy initiative.
Completing the supply chain — beginning with the dairy farmers themselves, then on to brand-name suppliers (Turkey Hill and MDVA’s brand, Maola Local Dairies) and finally to grocery store shelves — gives us what we’ve aimed for from the beginning: a scalable model that can be replicated across the country.
“We’re focused on local impact, greater purpose, said Steven Jennings, who heads Giant Food’s health and sustainability initiatives. “We’re committed to creating a better world and that starts with being a leading voice for a healthy, sustainable food
In addition to selling Maola and Turkey Hill products in its stores and using co-op milk in its store-brand products, Giant this spring conducted a month-long campaign selling “Bags for a Cause” reusable grocery bags and donating $1 to the Alliance for each bag sold. If you’ve shopped at a Giant
recently, you may already have seen signs on its dairy cases promoting the campaign,
getting the sustainable dairy message to hundreds of thousands of grocery shoppers.
This reflects a change of corporate thinking around the world. Brands like Tillamook and Chobani have run campaigns to help raise funds to restore farmland and rivers. Corporations everywhere are increasingly cognizant of their responsibility to protect the resources they rely on and to serve communities, not just customers.
Supporting sustainability is now very much a bottom-line calculation for corporations and businesses because consumers are more conscious than ever about where their products come from and if they are
sustainably produced or manufactured. Their purchasing choices reflect that. According Futerra, a sustainability advocacy organization, 88% of consumers say they want brands that help them be environmentally friendly and ethical in their daily lives. Many are even willing to pay more for those brands.
Sustainability is a bottom-line issue for farmers too. Very few dairy operations refuse on principle to incorporate sustainable and animal-friendly practices. Rather, for most farmers the profit margin is skinny enough to begin with and can’t possibly cover costly improvements such as manure management upgrades, adding cover crops, fencing off streams and planting riparian buffers.
Sustainable practices, however, are ultimately bottom-line positive. Planting cover crops instead of leaving fields bare, for instance, doesn’t just sequester carbon and provide wildlife habitat, it also improves soil health and yields healthier crops. Redesigning a barn to increase space, improves ventilation, provides more comfortable bedding areas, and ultimately makes for healthier cows — as well as lowering labor costs for feeding, cleaning, and maintaining stalls.
With funding assistance from the National Resources Conservation Service, Lancaster County dairy farmer Chris Landis — an MDVA co-op member —installed a larger manure pit and redesigned his calf hutches. An improved collection system allowed for increased storage capacity, making it possible to apply manure to the fields at the appropriate times. The housing upgrades not only gave the calves
more space, but also reduced bedding costs, streamlined feeding labor and improved animal healthcare.
“We’ve been able to save labor and costs with the increased accessibility and efficiencies of the new facilities,” said Landis, fifth-generation owner of Worth the Wait Farms. “The end result is a healthier cow, but overall, the payoff is much higher.”Those five words, “the payoff is much higher,” are what our partnership aims for at every juncture in the supply chain, from the farmer to the supplier to the retailer. The Alliance and partners want to see viable farms, thriving suppliers, robust retailers and satisfied consumers who know their choices matter — all of it built on the real bottom line: cleaner water and sustainability for our future.
Agriculture Projects Coordinator
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50th Anniversary Staff Blog