Home / Blogs / Cruise the Alliance Website With Our New Navigation
April 26, 2023
It’s been just over two years since the launch of the Alliance’s new website. While that doesn’t sound like a long time, in the digital world, it is. We launched this new site at the start of our 50th Anniversary in January 2021 with a layout that better aligned with our mission and refreshed design elements that highlighted our brand. Since then, the Alliance has grown tremendously, and as we evolve, so should our website.
Since 2021, our website navigation looked something like this:
Over the last two years, this navigation did a tremendous job at showcasing our four program areas; placing them front and center as a user scans the page.
However, in 2023, we asked ourselves, “why does someone visit the Alliance’s website?” Our answer was simple, “To learn about what we do, who we are, and to find resources and ways to get involved in our work.” That made the new navigation layout easy.
Overall, this navigation feels much more straightforward and user-friendly.
Our website is your way to catch a glimpse of the Alliance, and for some, it’s a gateway into the conservation world. We’re very excited to more easily share the work we do, who we are, ways to get involved, and our resources with you, and we hope you can take advantage of it!
Special thanks to our longtime web partners at Digital Ink for all their help and guidance with these website changes. In case you missed it, we won a Web Excellence award with Digital Ink last year!
Communications & Web Specialist
(717) 517 8698